MARKETING

J.D. Byrider provides complete end-to-end marketing and advertising support for all franchisees. This support includes a package of pre-produced materials that runs the gamut from TV to print to the Internet and more, as well as in-store branding and marketing materials that promote sales, financing and service.

You do not need to spend additional funds creating materials in your market. The J.D. Byrider Advertising Group, Inc., has produced a complete library of materials to promote the brand and drive traffic to your dealership.

The Ad Group is a separate company operated and managed by its own President, who reports to a Board of Directors comprised of six franchisees and three corporate representatives. This allows franchisees to have a greater voice in the direction of the franchise and its marketing efforts. As a franchisee, you have the option to seek the votes of your fellow franchisees and be elected to serve on the board. If your spirit so moves you, this is your chance to take an active role in defining the direction and creative aspects of our entire marketing effort.

THE NUMBERS

70%

Percent of used car buyers seeking cars 5-10 years old

1 MILLION

Number of cars we've sold and financed in 20 years

23%

Lower charge-off rates (bad debts) than the rest of the industry

95%

Customer Sales Satisfaction Ratings